The next phase of human evolution
by dixie
Sometimes I wonder if the Guardian makes this stuff up. Regardless, I saw this and thought of xaosseed. I can’t imagine why.
Sometimes I wonder if the Guardian makes this stuff up. Regardless, I saw this and thought of xaosseed. I can’t imagine why.
Comments
I’m not sure this is a new low, really. What’s the difference between this situation and those bands who make it from the success of an advert using their music? Is the blatant commercial objective of this band any more false than, say, pop/American idol?
It’s certainly a refreshingly honest abandonment of the pretense of artistic integrity.
I think what bothers me is the intent. I’m used to subterfuge in promotion (I listen to the radio, after all), but I like to believe that even the bands who are manufactured have some source that is creating art for art’s sake. When the source of the inspiration is advertisement (really, this is just an ad jingle taken to the next level), it makes me a little ill.
Theres been quite a long standing thing where marketers have tallied the number of times a brand in mentioned – particularly in certain kinds of R’n'B (My Humps being a good example) – and it doesn’t require much of a stretch to imagine product placement within songs.
I mean, look at the last Bond movie – or my absolute favourite, the love scene in Armageddon where you’ve got a BMW hubcap slap bang in the middle of the screen for the *entire* thing.
Manufactured bands aren’t new, pushing stuff through entertainment isn’t new bolting them together is… maybe a new twist in this explicit manner, but look at the Levi’s ad songs; all used to storm the charts and every time they spun it was “the song from the levi’s ad”.
This is just prefabricating the band to do exactly the same thing. I’m completely unshocked – this was heralded in Cyberpunk donkeys ago.