Someone had a great idea. They saw Rudy Giuliani text ads in Google, and being supporters of another candidate, their initial reaction was likely not to click.
But then inspiration caught them: they support their candidate by clicking for Rudy.

Every time you click an adsense link, it costs someone money, if you can crowdsource with sufficient force (eg by posting on reddit and digg and making a joke out of it), you can cost someone real money, and in the zero-sum-game of politics, you have helped your chosen candidate.

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